Privacy Policy

Introduction

DataTune Ltd ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the website includes:

• Personal contact information (name, email address, phone number)
• Business information when you request a consultation
• Technical data about your visit (IP address, browser type, device information)
• Usage data (pages visited, time spent on site)

How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide customer support
• Schedule and manage consultations
• Improve our website and services
• Send you relevant information about our services (with your consent)
• Analyze website usage and trends

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

Third-Party Services

We may use third-party service providers to help us operate our website and deliver our services. These providers have access to your information only to perform specific tasks on our behalf and are obligated to protect your information.

Your Rights

Under data protection laws, you have rights including:

• The right to access your personal data
• The right to rectification of inaccurate data
• The right to erasure of your data
• The right to restrict processing
• The right to data portability
• The right to object to processing

Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:

DataTune Ltd
Email: info@data-tune.com

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date below.

Website Analytics

We use PostHog analytics, hosted in the EU, to understand public page visits, signup and brief-submission funnels, clicks on links, buttons and forms, scroll depth, device and browser context, referrers, and UTM campaign parameters.

We do not record session replay, and we instruct PostHog not to store visitor IP addresses. We also honor the browser Do-Not-Track and Global Privacy Control signals.

To stitch the signup funnel together we store a randomly generated visitor identifier (distinct_id) in a first-party cookie and in browser localStorage. This identifier is pseudonymous; it does not, on its own, identify a person.

Form inputs and sensitive profile, contact, and private account text are masked or stripped from analytics events.

Legal basis (GDPR Art. 6(1)(f)): our legitimate interest in operating and improving a privacy-friendly, EU-hosted analytics setup that is not used for advertising and is not shared with third parties for their own purposes.

Retention: raw events are retained for up to 90 days and then aggregated or deleted.

How to opt out: use the Privacy choices link in the website footer (or in candidate settings) at any time, or use the control below: Disable analytics. Opting out stops further analytics capture in your browser.

Cookies and Local Storage Used for Analytics

ph_<token>_posthog — first-party cookie holding the pseudonymous distinct_id and session id. Lifetime: up to 90 days (matches our event retention). Purpose: stitch pageviews and funnel steps for the same visitor.

PostHog also writes a small amount of data to browser localStorage for the same purpose (attribution, feature flag cache).