AI automation consultant for UK SMEs

I help growing SMEs turn messy admin, inboxes and spreadsheets into reliable AI-assisted workflows.

Independent, UK-based, and hands-on. I design, build, test and monitor GenAI, agentic workflows and custom automations around the systems your business already uses, with delivery standards shaped by work across national critical infrastructure, government and local authority digital systems.

About

Built in the real world, not the demo room

Alongside DataTune I work in advisory at Amey, one of the UK's largest infrastructure services firms. The work is building digital and data systems for government departments internationally and UK local authorities. Multi-stakeholder programmes, regulated environments, very low tolerance for things going wrong.

That's the bar I hold AI work to here. If a system can't be evaluated, integrated and operated by your team after I'm gone, I won't build it.

What I build

Six AI capabilities, wired into the systems you already use

GenAI integrations

LLMs wired into your CRM, inbox, helpdesk and document pipelines. No new tools for your team to learn.

Agentic workflows

Multi-step AI agents that read context, call tools and finish work, with guardrails and human checkpoints on anything irreversible.

Document understanding

Pull structured data out of PDFs, contracts, invoices and forms. LLM extraction plus deterministic validation and audit logs.

Retrieval (RAG)

Private answer systems grounded in your own docs and history. Citations, access control, evaluations.

AI in sales & support

Triage, drafting, summarisation, enrichment and qualification, inside the tools your team already uses.

Custom AI solutions

Bespoke models, fine-tuning, evaluation harnesses and production deployment when off-the-shelf SaaS won't cut it.
Use cases

Where this actually pays back

Finance ops

Supplier invoice intake

~40 min per invoice → under 2 min. Extraction, validation against the PO, exceptions routed to a human, full audit trail.

Sales

Inbound lead triage & qualification

Hours-long first response → minutes. Inbound parsed, enriched, qualified and dropped into the CRM with a drafted reply for approval.

Operations

Internal Q&A over SOPs and policies

Grounded answer system over your own documents. Cuts ticket volume to the ops team and stops tribal-knowledge bottlenecks.

Sales

Quote drafting from RFQs

Inbound RFQ → drafted quote in minutes, priced against your rules and live supplier data. Sales rep reviews and sends.

Legal & compliance

Contract clause extraction

Back-catalogue of contracts indexed and queryable: renewal dates, liability caps, jurisdiction, change-of-control.

Operations

Same-day onboarding agent

New starter or vendor: accounts provisioned, access granted, docs issued, kickoff scheduled, compliance sorted. All from one trigger. You approve what matters.

Stack

The tools I build with

Models

OpenAI, Anthropic, Google, open-weights via Bedrock or Together. Chosen per use case, not per fashion.

Retrieval

pgvector, Pinecone, Qdrant. Hybrid search, re-ranking, evaluation.

Orchestration

LangGraph, n8n, custom TypeScript or Python. Whatever keeps the system debuggable in six months.

Evaluation & monitoring

Braintrust, Langfuse or a custom harness. Every prompt, response, latency and cost logged from day one.

Integration

HubSpot, Salesforce, Pipedrive, Zendesk, Intercom, Freshdesk, Microsoft 365, Google Workspace, internal APIs and databases.

Hosting & data residency

AWS, Azure, GCP. UK or EU regions when the data calls for it. No training on your inputs.

No vendor allegiance. The right model and the right orchestration layer depend on the workload, the data sensitivity and what your team can operate after launch.

How I work

Three phases, in this order

PHASE01

Diagnose

Two weeks. Map your workflows and data, rank candidate AI capabilities by value, feasibility and risk, and pick the one or two worth building.

PHASE02

Build

Four to eight weeks per capability. Design, integrate, evaluate against a representative test set, ship to a production pilot.

PHASE03

Operate

Monitor real-world quality, latency and cost. Tune, expand scope, and add the next capability once the first one is earning its keep.

Boundaries

What I won't build

AI is genuinely useful in a lot of places. It's also a confident-sounding way to ship risk. The job is telling the difference.

Engagements

Three ways to work together

AI diagnostic

1-2 weeks · fixed fee

A clear-eyed map of the highest-value AI opportunities in your operation, with a recommended build and an honest view of what's not worth doing.

Pilot build

4-8 weeks · fixed fee

One production AI capability, integrated with the systems you already use, evaluated and monitored. The thing actually goes live.

Ongoing build partner

Monthly retainer

Rolling work across multiple AI capabilities once the first pilot is in production. Small number of clients at a time.

Get started

Put AI to work inside your business

A short call is the fastest way to find out whether AI is the right next step, and which problem to start with.

FAQ

AI automation consulting, answered

Finds where AI - particularly GenAI and agents - can do real work inside your operations, then designs and ships those systems end-to-end. Model choice, retrieval, integrations, evaluation, deployment and monitoring. Production-grade AI inside the tools you already use, not isolated demos.